The scourge of SMS spam…

by Samanth

In Mint today, I co-write about those annoying SMSes that make your phone vibrate halfway through Inception, force you to dig the phone out to read them, only to discover that they are advertising a Sauna Slim belt:

The SMS you got last night—the one that woke you up just as you’d fallen asleep, urging you to consider exquisite three and four BHKs in Supertech Noida, starting from Rs24.35 lakh all inclusive—very possibly came from Jaspreet Singh’s office.

Citi Flight Online Data Solutions Pvt. Ltd operates out of a handful of cubbyholes in a basement in Connaught Place. The walls are covered with strange blue sheets of laminated wood, and sometimes an employee may be snoozing in the claustrophobic conference room. For a data solutions firm, computers are noticeably absent, but Singh, the owner, vaguely mentions a back-end in Naraina. “And the SMSes,” he says, “I send from my laptop, wherever I am.”

More here. To view a highly helpful graphic, click here.